Gerald's passion for drawing and painting began as a child.

After leaving school, he attended the North Cheshire School of Art and Design, England, where he studied life drawing, art in general, ceramics and photography. After completing his studies, he completed an apprenticeship in printing and, although he gained experience, he decided it wasn't exactly the career for him. After a few years working on his own as an artist, he decided to return to full-time study and enrolled at the University of Plymouth, in Devon, England, where he studied graphics. He then studied illustration at Falmouth University in Cornwall, England.

During his studies, he won a competition designing wine labels and created the cover for his very first record. After completing his studies with honors, he set up as a full-time independent artist. His first job was producing monthly cover illustrations for a magazine. He went on to produce a wide variety of illustrations for book and magazine publishers. He works alongside writers and poets. He created record covers for record companies and musicians. He has worked for marketing companies, nature conservation organizations and tourist attractions, etc. In recent years he has provided puzzle and game companies with his colorful, detailed and imaginative art.