Born in 1961, Simon Treadwell has been passionate about drawing and painting since his early childhood. He decided to become an artist at the age of fourteen after discovering some of Max Ernst's works at the Guggenheim Museum. After high school, he specialized in classical studies at the European Institute of Design in Milan, then began working as an art director in several advertising agencies. As a freelance illustrator, he became a specialist in hyperrealism, employing mixed techniques: airbrush, oil paints, acrylic, and watercolors. A little later, he began to create digital artworks using his Mac, which represents and forever remains a very faithful friend. After working for many years as an illustrator in the advertising and publishing sectors, Simon has recently devoted himself to developing sublime artworks specially designed for Christmas products. Simon constantly explores his art and discovers new ideas and techniques to best illustrate the wonders of Santa Claus and his magical world. Currently, he lives and works in the beautiful city of Tuscany