Born in 1961, Simon Treadwell has had a passion for drawing and painting since early childhood. He decided to become an artist at the age of fourteen, after discovering some of Max Ernst's works at the Guggenheim Museum. After high school, he specialized in classical studies at the European Institute of Design in Milan, then began working as an art director in several advertising agencies. As a freelance illustrator, he became a specialist in hyperrealism, employing mixed techniques: airbrush, oil paints, acrylics and watercolors. A little later, he began creating digital artworks with the help of his Mac, which is and always will be a very loyal friend. After working for many years as an illustrator in the advertising and publishing sectors, Simon has recently turned his attention to developing sublime works of art specially designed for Christmas products. Simon is constantly exploring his art and discovering new ideas and techniques to best illustrate the wonders of Santa Claus and his magical world. He currently lives and works in beautiful Tuscany.